Benefits

There are three main stakeholders for this project – Runners, charity and  Business Partners.

For runners, this application can help record their workout statistics for their reference. In addition to that, donation is performed. The more they run, the higher amount is donated. Also they can get companies coupon after exercise.

For charity, financial support is very important to them. Therefore, it is encouraging that regular donation is made.

For business partners, SMEs, in particular stores related to sports, is our first target group as they are looking more recognition through mobile advertisement. In later stage, we may also seek cooperation with MNCs to embark on new market. To achieve the marketing influence in the application, the application acts as a marketing platform. Different layout and advertisement in the mobile application can be designed based on client’s request. The whole process combines the traditional benefits of marketing and CSR.